These cognitive biases affect how we make decisions–and it often happens subconsciously. My Twitter: https://twitter.com/nessyhill Instagram: https://instagram.com/nessyhill SUBSCRIBE to...
========== Your brain is a pretty amazing machine. It's
a network of about 86 billion neurons that if compared to a computer, researchers predict
is capable of more than a trillion processes every second. But… it makes mistakes. As much as we hate
to admit it, we’re only human. Cognitive biases are mental shortcuts we make
when we’re processing information. They’re errors in our judgement. Let’s take a closer
look... For me, building anything is a labour of love...but
our labour may just lead to love. The IKEA effect is the tendency to place a disproportionately
high value on things you assemble yourself–think sets of lego, origami or, of course, IKEA
furniture. In a series of studies where participants
assembled those three things, they saw their creat...