Alan Mulally of Ford: Leaders Must Serve, with Courage
Alan Mulally, president and chief executive officer of the Ford Motor Company, discusses the turnaround effort at Ford, which took the automaker from an annual loss of $17 billion in 2006 to...
==========
[MUSIC] Let's give a GSB welcome to Ellen Melleli. [SOUND]. Thank you. Thanks. Thank you. Thank you. So, how are you? Good? I'll be outside after this to take your car orders. [LAUGH] We've got some great vehicles for you. First of all it's really neat to be back, in the MBA program. And what I thought I'd do is, you're still studying case studies, right? Do a lot of that? And they describe the situation, give you lots and lots of data, then you're supposed to think or reflect on what you would do. So I thought a way to introduce our conversation today was, let's to a case study on Ford, okay? And then you get to be me. Okay? Cuz I'm looking for a few more good ideas. And I'm gonna get it here today. Okay...
==========
[MUSIC] Let's give a GSB welcome to Ellen Melleli. [SOUND]. Thank you. Thanks. Thank you. Thank you. So, how are you? Good? I'll be outside after this to take your car orders. [LAUGH] We've got some great vehicles for you. First of all it's really neat to be back, in the MBA program. And what I thought I'd do is, you're still studying case studies, right? Do a lot of that? And they describe the situation, give you lots and lots of data, then you're supposed to think or reflect on what you would do. So I thought a way to introduce our conversation today was, let's to a case study on Ford, okay? And then you get to be me. Okay? Cuz I'm looking for a few more good ideas. And I'm gonna get it here today. Okay...
