Are we in control of our decisions? | Dan Ariely
http://www.ted.com Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings...
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I'll tell you a little bit about irrational behavior. Not yours, of course -- other people's. (Laughter) So after being at MIT for a few years, I realized that writing academic papers is not that exciting. You know, I don't know how many of those you read, but it's not fun to read and often not fun to write -- even worse to write. So I decided to try and write something more fun. And I came up with an idea that I would write a cookbook. And the title for my cookbook was going to be, "Dining Without Crumbs: The Art of Eating Over the Sink." (Laughter) And it was going to be a look at life through the kitchen. I was quite excited about this. I was going to talk a little bit about research, a little bit about the kitchen. We ...
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I'll tell you a little bit about irrational behavior. Not yours, of course -- other people's. (Laughter) So after being at MIT for a few years, I realized that writing academic papers is not that exciting. You know, I don't know how many of those you read, but it's not fun to read and often not fun to write -- even worse to write. So I decided to try and write something more fun. And I came up with an idea that I would write a cookbook. And the title for my cookbook was going to be, "Dining Without Crumbs: The Art of Eating Over the Sink." (Laughter) And it was going to be a look at life through the kitchen. I was quite excited about this. I was going to talk a little bit about research, a little bit about the kitchen. We ...
