At 88rising, East Meets West, One Viral Hit at a Time
Combining elements of Asian and Western culture. 88rising is a young entertainment company hoping to build a lasting, global brand that will outlive singular moments of virality. With influential...
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(moody music)This is Rich Chigga.He's a Chinese rapper by way of Indonesia,and he's very popular on the internet.This is Joji.He's a Japanese-Australian singerand he's also very popular on the internet.Plus, Joji invented the Harlem Shake meme.Let me say that again.This guy, Joji, in the blood bathtub,invented the Harlem Shake meme.But we'll come back to that.So, Rich and Joji are both signed to 88rising,an entertainment company hoping to builda lasting global brand that will outlivesingular moments of virality.They primarily create contentcombining Asian culture and hip-hop,a formula that apparently pleases the internet gods greatly.They've only been around for 18 months,but they're already putting up major ...
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(moody music)This is Rich Chigga.He's a Chinese rapper by way of Indonesia,and he's very popular on the internet.This is Joji.He's a Japanese-Australian singerand he's also very popular on the internet.Plus, Joji invented the Harlem Shake meme.Let me say that again.This guy, Joji, in the blood bathtub,invented the Harlem Shake meme.But we'll come back to that.So, Rich and Joji are both signed to 88rising,an entertainment company hoping to builda lasting global brand that will outlivesingular moments of virality.They primarily create contentcombining Asian culture and hip-hop,a formula that apparently pleases the internet gods greatly.They've only been around for 18 months,but they're already putting up major ...
