Beware online "filter bubbles" | Eli Pariser
http://www.ted.com As web companies strive to tailor their services (including news and search results) to our personal tastes, there's a dangerous unintended consequence: We get trapped in...
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Mark Zuckerberg,a journalist was asking him a question about the news feed.And the journalist was asking him,"Why is this so important?"And Zuckerberg said,"A squirrel dying in your front yardmay be more relevant to your interests right nowthan people dying in Africa."And I want to talk aboutwhat a Web based on that idea of relevance might look like.So when I was growing upin a really rural area in Maine,the Internet meant something very different to me.It meant a connection to the world.It meant something that would connect us all together.And I was sure that it was going to be great for democracyand for our society.But there's this shiftin how information is flowing online,and it's invisible.And if we don't p...
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Mark Zuckerberg,a journalist was asking him a question about the news feed.And the journalist was asking him,"Why is this so important?"And Zuckerberg said,"A squirrel dying in your front yardmay be more relevant to your interests right nowthan people dying in Africa."And I want to talk aboutwhat a Web based on that idea of relevance might look like.So when I was growing upin a really rural area in Maine,the Internet meant something very different to me.It meant a connection to the world.It meant something that would connect us all together.And I was sure that it was going to be great for democracyand for our society.But there's this shiftin how information is flowing online,and it's invisible.And if we don't p...
