BJ Fogg: Individuals Must Change Habits for Better Health

BJ Fogg, Director of the Stanford Persuasive Technology Lab, was the first of three speakers on the subject of changing behaviors and changing policies at the 2011 Stanford GSB Healthcare Summit....

==========
Now, many of you in the audience are geniuses already. Ithink that's true, but my goal is to turn you into behaviorchange genius. I'm going to pick one little slice of it. It's different than what Gina will be talking about later. Andthey're very complimentary approaches. If I can get thevisual up on the screen here? If not, I will just kind ofkeep going.Today I'm going to talk about habit. And what I want us todo first of all is-you've got your mobile phone, right? Caneverybody pull that out and turn your ringer on? Yeah! Firsttime anybody's ever told you to do that, right? Get it outand turn the ringer on. Here's what we're going to do. Everytime you hear somebody's phone ring I want...