Can these mock meat entrepreneurs fool you with a plant-based burger?
As attitudes toward meat-eating shift and climate-conscious consumers experiment with alternatives, investors are throwing their money at mock meat startups ...
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JUDY WOODRUFF: But, first, let's turn to a story about the business of food. Economics correspondent Paul Solman takes a look at two start-ups aiming to help the planet and improve health by serving up plant-based burgers that they think will wean Americans off meat. It's part of his weekly series, Making Sense. PAUL SOLMAN: It looks like a burger, cooks like a burger, bleeds like a burger. NARRATOR: Introducing the impossible burger. It's meat made from entirely from plants invented by a pretty cool scientist Pat Brown. Hi, Pat. PAUL SOLMAN: Pat is CEO of a hot start-up called Impossible Foods. This is your impossible place? PATRICK O. BROWN, CEO, Impossible Foods: This is where the magic happens. PAUL SOLMAN: In a lab-to-table operation that's raised nearly 300 million...
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JUDY WOODRUFF: But, first, let's turn to a story about the business of food. Economics correspondent Paul Solman takes a look at two start-ups aiming to help the planet and improve health by serving up plant-based burgers that they think will wean Americans off meat. It's part of his weekly series, Making Sense. PAUL SOLMAN: It looks like a burger, cooks like a burger, bleeds like a burger. NARRATOR: Introducing the impossible burger. It's meat made from entirely from plants invented by a pretty cool scientist Pat Brown. Hi, Pat. PAUL SOLMAN: Pat is CEO of a hot start-up called Impossible Foods. This is your impossible place? PATRICK O. BROWN, CEO, Impossible Foods: This is where the magic happens. PAUL SOLMAN: In a lab-to-table operation that's raised nearly 300 million...
