Choice, happiness and spaghetti sauce | Malcolm Gladwell
http://www.ted.com Tipping Point author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce -- and makes a larger argument about the nature of choice and...
==========
I think I was supposed to talk about my new book, which is called "Blink," and it's about snap judgments and first impressions. And it comes out in January, and I hope you all buy it in triplicate. (Laughter) But I was thinking about this, and I realized that although my new book makes me happy, and I think would make my mother happy, it's not really about happiness. So I decided instead, I would talk about someone who I think has done as much to make Americans happy as perhaps anyone over the last 20 years, a man who is a great personal hero of mine: someone by the name of Howard Moskowitz, who is most famous for reinventing spaghetti sauce. Howard's about this high, and he's round, and he's in his 60s, and he has big hu...
==========
I think I was supposed to talk about my new book, which is called "Blink," and it's about snap judgments and first impressions. And it comes out in January, and I hope you all buy it in triplicate. (Laughter) But I was thinking about this, and I realized that although my new book makes me happy, and I think would make my mother happy, it's not really about happiness. So I decided instead, I would talk about someone who I think has done as much to make Americans happy as perhaps anyone over the last 20 years, a man who is a great personal hero of mine: someone by the name of Howard Moskowitz, who is most famous for reinventing spaghetti sauce. Howard's about this high, and he's round, and he's in his 60s, and he has big hu...
