Negotiation is an inevitable aspect of starting a business. Joel Peterson talks about how to conduct a successful negotiation. Recorded: January 31, 2007 Stanford Executive Education Influence...
========== Be a little bit more of a class, than a,
kind of a lecture presentation. I learned something about marketing. Cause I was told that the title of this
initially was, How to negotiate, when you absolutely have
to have the deal. Well that is a great ti, I mean, that's a
title. That you would you'd come for. I mean, everybody would have come to hear
how you, how do you negotiate when you have to have
the deal? You know, everybody wants to know how to
do that. They asked me, you know, well, what will
you teach them, and I would say, don't get in that
position. [LAUGH] Where you absolutely have to have
the deal. So it would be a very short session. So I change. The session, to the one that you, you
signed up for. Which is conducting effective ...