Get what you want without threats | Tali Sharot | TEDxCambridge
This talk was given at a local TEDx event, produced independently of the TED Conferences. Research shows that threats and warnings have a very limited impact on behavior. So what does make...
========== Translator: Leonardo Silva
Reviewer: Denise RQ We all have some behavior that we would like to change
about ourselves. And we certainly all want
to help someone else, change their behavior in a positive way. Maybe it's your kid,
your spouse, your colleague. I want to share
some new research with you that I think reveals
something really important about what gets people
to change their behavior. But before I do that,
let's zoom in on one strategy that I think you probably use a lot. So, let's say you're trying
to stop yourself from snacking. What do you tell yourself? Well, most people
in a monologue will say, "Beware. You'll be fat." And if this was your kid, you would probably tell him that smoking kills and, by the way,...