How Amazon, Apple, Facebook and Google manipulate our emotions | Scott Galloway

The combined market capitalization of Amazon, Apple, Facebook and Google is now equivalent to the GDP of India. How did these four companies come to ...

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[This talk contains graphic language Viewer discretion is advised] So, this is the first and the last slide each of my 6,400 students over the last 15 years has seen. I do not believe you can build a multibillion-dollar organization unless you are clear on which instinct or organ you are targeting. Our species has a need for a superbeing. Our competitive advantage as a species is our brain. Our brain is robust enough to ask these really difficult questions, but, unfortunately, it doesn't have the processing power to answer them, which creates a need for a superbeing that we can pray to and look to for answers. What is prayer? Sending a query into the universe, and hopefully there's some sort of divine intervention -- we don't need to understand what's going on -- from an all-...
How Amazon, Apple, Facebook and Google manipulate our emotions | Scott Galloway
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