How can groups make good decisions? | Mariano Sigman and Dan Ariely
We all know that when we make decisions in groups, they don't always go right -- and sometimes they go very wrong. How can groups make good decisions?
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As societies, we have to make collective decisions that will shape our future. And we all know that when we make decisions in groups, they don't always go right. And sometimes they go very wrong. So how do groups make good decisions? Research has shown that crowds are wise when there's independent thinking. This why the wisdom of the crowds can be destroyed by peer pressure, publicity, social media, or sometimes even simple conversations that influence how people think. On the other hand, by talking, a group could exchange knowledge, correct and revise each other and even come up with new ideas. And this is all good. So does talking to each other help or hinder collective decision-making? With my colleague, Dan Ariely, we recently began inquiring into this by performing experiments i...
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As societies, we have to make collective decisions that will shape our future. And we all know that when we make decisions in groups, they don't always go right. And sometimes they go very wrong. So how do groups make good decisions? Research has shown that crowds are wise when there's independent thinking. This why the wisdom of the crowds can be destroyed by peer pressure, publicity, social media, or sometimes even simple conversations that influence how people think. On the other hand, by talking, a group could exchange knowledge, correct and revise each other and even come up with new ideas. And this is all good. So does talking to each other help or hinder collective decision-making? With my colleague, Dan Ariely, we recently began inquiring into this by performing experiments i...
