How Many Choices Are Too Many?
Is more choice really better than less? SUBSCRIBE to BrainCraft! Click here: http://ow.ly/rt5IE ↓ MORE LINKS BELOW ↓ BrainCraft is written and hosted by Vanessa Hill (https://twitter.com/ness...
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Back in the year 2000, two researchers conducted a psychology study… with jam.The researchers set up a jam-tasting stall in a California supermarket and offered customersvarieties of jam – sometimes 6, sometimes 24.They found the display of 24 jams attracted more customers, but only 3% of jam tastersactually bought jam. When they displayed 6 varieties, 30% of those who tasted the jambought some.And the customers were more satisfied with their choice if it was from a smaller numberof options. The less choice, the better.In “The Paradox of Choice”, psychologist Barry Schwartz labelled that feeling of toomany jams or the choice of too many candy bars or menu items as “choice overload”.The idea isn't new—in the 1300s French philosopher Jean Burid...
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Back in the year 2000, two researchers conducted a psychology study… with jam.The researchers set up a jam-tasting stall in a California supermarket and offered customersvarieties of jam – sometimes 6, sometimes 24.They found the display of 24 jams attracted more customers, but only 3% of jam tastersactually bought jam. When they displayed 6 varieties, 30% of those who tasted the jambought some.And the customers were more satisfied with their choice if it was from a smaller numberof options. The less choice, the better.In “The Paradox of Choice”, psychologist Barry Schwartz labelled that feeling of toomany jams or the choice of too many candy bars or menu items as “choice overload”.The idea isn't new—in the 1300s French philosopher Jean Burid...
