How Movies Control Your Brain
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Alfred Hitchcock once said of films that “creation is based on an exact science of audience reactions” Many years after that shower scene, audience reactions are becoming an exact science – Neuroscientists are looking at how we watch movies to figure out which styles of filmmaking have maximum control over viewers’ brains. It’s popularly being called “neurocinema”. In one study, participants watched 30 minutes of The Good, The Bad and The Ugly in an fMRI machine, so their brain activity was being recorded. The researchers compared the pattern of activity in participants' brains and found it was remarkably similar. During particular scenes of the movie, activity in certain brain areas increased and decreased at the same time across th...
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Alfred Hitchcock once said of films that “creation is based on an exact science of audience reactions” Many years after that shower scene, audience reactions are becoming an exact science – Neuroscientists are looking at how we watch movies to figure out which styles of filmmaking have maximum control over viewers’ brains. It’s popularly being called “neurocinema”. In one study, participants watched 30 minutes of The Good, The Bad and The Ugly in an fMRI machine, so their brain activity was being recorded. The researchers compared the pattern of activity in participants' brains and found it was remarkably similar. During particular scenes of the movie, activity in certain brain areas increased and decreased at the same time across th...
