How Remixes Hijack Your Brain
Get VIDEOCRACY http://amzn.to/2qrxQ7q More about the book (my video ) https://youtu.be/xwlwNzLOGmA YouTube, as a platform for creative expression, has inspired a new form of modern...
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I hope you’re ready to travel back in time. Here’s an idea: Remixes hijack your brain. There are some ideas, based in science, that explain why. [BrainCraft intro] In mid 2016, you were reminded that... you’re an allstar when Smash Mouth's hit song from 1999 saw a sudden resurgence. All-Star became a popular remix meme and videos like this started sprouting up. This guy from New Jersey, Jon Sudano, creates covers of various songs only with the lyrics to All-Star. This Japanese creator played the song just using calculators. Very quickly, All-Star went from a 90s earworm to an artistic medium. This extra meaning and relevance was generated by the audience, where disparate individuals interacted to create together. My last videos explored the Neuroscience...
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I hope you’re ready to travel back in time. Here’s an idea: Remixes hijack your brain. There are some ideas, based in science, that explain why. [BrainCraft intro] In mid 2016, you were reminded that... you’re an allstar when Smash Mouth's hit song from 1999 saw a sudden resurgence. All-Star became a popular remix meme and videos like this started sprouting up. This guy from New Jersey, Jon Sudano, creates covers of various songs only with the lyrics to All-Star. This Japanese creator played the song just using calculators. Very quickly, All-Star went from a 90s earworm to an artistic medium. This extra meaning and relevance was generated by the audience, where disparate individuals interacted to create together. My last videos explored the Neuroscience...
