How to get your ideas to spread | Seth Godin
http://www.ted.com In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting...
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I'm going to give you four specific examples, I'm going to cover at the end about how a company called Silk tripled their sales; how an artist named Jeff Koons went from being a nobody to making a whole bunch of money and having a lot of impact; to how Frank Gehry redefined what it meant to be an architect. And one of my biggest failures as a marketer in the last few years -- a record label I started that had a CD called "Sauce." Before I can do that I've got to tell you about sliced bread, and a guy named Otto Rohwedder. Now, before sliced bread was invented in the 1910s I wonder what they said? Like the greatest invention since the telegraph or something. But this guy named Otto Rohwedder invented sliced bread, and he focuse...
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I'm going to give you four specific examples, I'm going to cover at the end about how a company called Silk tripled their sales; how an artist named Jeff Koons went from being a nobody to making a whole bunch of money and having a lot of impact; to how Frank Gehry redefined what it meant to be an architect. And one of my biggest failures as a marketer in the last few years -- a record label I started that had a CD called "Sauce." Before I can do that I've got to tell you about sliced bread, and a guy named Otto Rohwedder. Now, before sliced bread was invented in the 1910s I wonder what they said? Like the greatest invention since the telegraph or something. But this guy named Otto Rohwedder invented sliced bread, and he focuse...
