How to make big money in the sneaker business

For the love of sneakers, a billion-dollar secondary market has bloomed, where collectors buy and sell rare kicks for hundreds or even thousands. Economics ...

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JUDY WOODRUFF: Now to the world of collectible sneakers, where buyers pay hundreds, sometimes thousands, of dollars for limited edition shoes. Tonight, our economics correspondent Paul Solman profiles two so-called sneakerheads, one a major collector, the other a seller. It's part of his series, Making Sense, which airs every Thursday. MARK "MAYOR" FARESE, Sneaker Collector: This is 3,000 pair of sneakers. PAUL SOLMAN: Mark "Mayor" Farese has been collecting sneakers for so long, he needs more than this basement to house his hallowed 3,600-pair collection. MARK "MAYOR" FARESE: The storage unit, the apartment, the house, it's probably a million dollars in sneakers. PAUL SOLMAN: At New York's Sneaker Con, we covered the billion-dollar secondary marke...
How to make big money in the sneaker business
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