How to use rhetoric to get what you want - Camille A. Langston
View full lesson: http://ed.ted.com/lessons/how-to-use-rhetoric-to-get-what-you-want-camille-a-langston How do you get what you want, using just your words? Aristotle set out to answer exactly...
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How do you get what you want using just your words? Aristotle set out to answer exactly that question over 2,000 years ago with the Treatise on Rhetoric. Rhetoric, according to Aristotle, is the art of seeing the available means of persuasion. And today we apply it to any form of communication. Aristotle focused on oration, though, and he described three types of persuasive speech. Forensic, or judicial, rhetoric establishes facts and judgements about the past, similar to detectives at a crime scene. Epideictic, or demonstrative, rhetoric makes a proclamation about the present situation, as in wedding speeches. But the way to accomplish change is through deliberative rhetoric, or symbouleutikon. Rather than the past or the present, deliberative ...
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How do you get what you want using just your words? Aristotle set out to answer exactly that question over 2,000 years ago with the Treatise on Rhetoric. Rhetoric, according to Aristotle, is the art of seeing the available means of persuasion. And today we apply it to any form of communication. Aristotle focused on oration, though, and he described three types of persuasive speech. Forensic, or judicial, rhetoric establishes facts and judgements about the past, similar to detectives at a crime scene. Epideictic, or demonstrative, rhetoric makes a proclamation about the present situation, as in wedding speeches. But the way to accomplish change is through deliberative rhetoric, or symbouleutikon. Rather than the past or the present, deliberative ...
