Influence & Persuasion: Crash Course Media Literacy #6
We've mentioned already that there's a lot of money in media and a huge chunk of that money is spent on trying to get you to do something – buy something, vote a certain way, change a...
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Let’s play a little game of “name that tune.” I’m going to start singing a tune, and I want you see if you can finish it without me. Ok here it goes: “Ba da ba ba ba…” What about, “I am stuck on Band Aid Brand....” Did you hear that in the little kids’ voice? That’s a cute one. OK last one: “Gimme a break, gimme a break.” C’mon you had to know that one. If you didn’t finish at least one of those on your own, I’d be shocked. These little songs advertisers use in commercials are called jingles, and you know these popular ones because they were written specifically to get stuck in your head. Catchy tunes are just one technique advertisers use to get you to remember them and, hopefully, buy their stuff. For years psychologists and s...
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Let’s play a little game of “name that tune.” I’m going to start singing a tune, and I want you see if you can finish it without me. Ok here it goes: “Ba da ba ba ba…” What about, “I am stuck on Band Aid Brand....” Did you hear that in the little kids’ voice? That’s a cute one. OK last one: “Gimme a break, gimme a break.” C’mon you had to know that one. If you didn’t finish at least one of those on your own, I’d be shocked. These little songs advertisers use in commercials are called jingles, and you know these popular ones because they were written specifically to get stuck in your head. Catchy tunes are just one technique advertisers use to get you to remember them and, hopefully, buy their stuff. For years psychologists and s...
