Predictably Irrational - basic human motivations: Dan Ariely at TEDxMidwest

Best selling author and behavioral economics professor Dan Ariely delves into the essence of human motivation. His clever yet brilliantly simple experiments uncover universal truths about...

==========
Translator: John Mackenzie Reviewer: Sebastian BettiOK, so I want to talk today a little about human motivation.What gets us to care and act, and be active.And the starting point,especially being in Chicago, close to the University of Chicago,in the Economics Department of Chicago.I think it is worthwhile to think that our basic idea about human motivationis that we think about people like rats.People don't like to work.If we were left to our own accord what we would be doing,we would be on a beach somewhere sipping mojitos...And the ony reason we work is because we need to get money,so that we can eventually sit on the beach drinking mojitos.(Laughter)But the basic motivation is to enjoy leisure and not workand everything else is just a distraction in order so we...