Sendhil Mullainathan: Solving social problems with a nudge
http://www.ted.com MacArthur winner Sendhil Mullainathan uses the lens of behavioral economics to study a tricky set of social problems -- those we know how ...
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As a researcher, every once in a while you encounter something a little disconcerting. And this is something that changes your understanding of the world around you, and teaches you that you're very wrong about something that you really believed firmly in. And these are unfortunate moments, because you go to sleep that night dumber than when you woke up. So, that's really the goal of my talk, is to A, communicate that moment to you and B, have you leave this session a little dumber than when you entered. So, I hope I can really accomplish that. So, this incident that I'm going to describe really began with some diarrhea. Now, we've known for a long time the cause of diarrhea. That's why there's a glass of water up there. For us, it's a problem, the peop...
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As a researcher, every once in a while you encounter something a little disconcerting. And this is something that changes your understanding of the world around you, and teaches you that you're very wrong about something that you really believed firmly in. And these are unfortunate moments, because you go to sleep that night dumber than when you woke up. So, that's really the goal of my talk, is to A, communicate that moment to you and B, have you leave this session a little dumber than when you entered. So, I hope I can really accomplish that. So, this incident that I'm going to describe really began with some diarrhea. Now, we've known for a long time the cause of diarrhea. That's why there's a glass of water up there. For us, it's a problem, the peop...
