Steve Blank: The Democratization of Entrepreneurship

Part of the annual GSB Entrepreneurship Conference. As traditional barriers to scale erode, product life cycles compress, and the costs of starting a business fall, the opportunities for...

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[Music]I thought I'd start by just reminding you that this talkcombines work in two books - one on the left called "TheFour Steps of the Epiphany", the other one a book that ifyou don't have on your shelf you should. It's called "Business Model Generation" from a guy named AlexanderOsterwalder. And if you're an entrepreneur the book on theright is almost now a fundamental text - and I say text eventhough most people now have kindles. I think there'sprobably a good startup to be had to make fake spines forall the books you now have on your Kindle cause there's noway to tell when you graduate from Stanford what youactually have read. So, if anybody's looking for an idea fora startup. ...