The freakonomics of McDonalds vs. drugs | Steven Levitt

http://www.ted.com Freakonomics author Steven Levitt presents new data on the finances of drug dealing. Contrary to popular myth, he says, being a street-corner crack dealer isnt lucrative:...

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You'll be happy to know that I'll be talking not about my own tragedy, but other people's tragedy. It's a lot easier to be lighthearted about other people's tragedy than your own, and I want to keep it in the spirit of the conference. So, if you believe the media accounts, being a drug dealer in the height of the crack cocaine epidemic was a very glamorous life, in the words of Virginia Postrel. There was money, there was drugs, guns, women, you know, you name it -- jewelry, bling-bling -- it had it all. What I'm going to tell you today is that, in fact, based on 10 years of research, a unique opportunity to go inside a gang -- to see the actual books, the financial records of the gang -- that the answer turns out not to be that ...
The freakonomics of McDonalds vs. drugs | Steven Levitt
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