The genius of the London Tube Map | Michael Bierut on "Small Thing Big Idea"

"Small Thing Big Idea," an original TED series, celebrates the lasting genius of everyday objects so perfectly designed that they changed the world around them. Check out the whole series:...

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There are no bad buttons, there are only bad people. How does that sound? [Objects you think you know] [Hoodie] [Pencil] [Progress Bar] [Button] [Jump Rope] [Hyperlink] [London Tube Map] [Stairs] [with a surprising story] One of the most famous maps works because it really isn't a map at all. The skipping rope was like a steady timeline: tick, tick, tick, tick. Fashion moved closer to the body as we discovered uses for the button. It’s that long history of collaboration that makes it a very simple object. It doesn’t happen that often for a garment that encompasses so many different universes as the hoodie. It’s one of the most enduring designs. [Small Thing Big Idea] [Designs that changed the world] Visit go.ted.com/STBI to watch the wh...
The genius of the London Tube Map | Michael Bierut on "Small Thing Big Idea"
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