The Hacking of the American Mind with Dr. Robert Lustig

Visit: http://www.uctv.tv/) The best-selling author and UCSF endocrinologist Dr. Robert Lustig explores how industry has contributed to a culture of addiction, depression and chronic disease....

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(relaxing piano playing)- Hi, my name is Ashley Masonand I'm an assistant professor of psychiatry at UCSFand I'm here with Rob Lustigwho is a neuro-endocrinologist here at UCSF as well.And today we're talking about his new book,called The Hacking of the American Mind.So, Rob, why don't you start by telling uswhat the book is about in a waythat folks without a medical degree would understand.- Ashley, I wrote this book because we've suffereda crisis in our culture, and I believe it comes downto a mistake that we've made betweenthe interpretation of two of our most importantand positive emotions, pleasure and happiness.Lot of people equate the two.But I'm here to tell you that they are completely different.Lot of p...
The Hacking of the American Mind with Dr. Robert Lustig
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