THE IKEA EFFECT ft. Joanna Hausmann!
I'M ON JOANNA'S CHANNEL ? Being Bilingual Makes You Smarter? https://www.youtube.com/watch?v=_fhOILBwQCE&feature=youtu.be Please go watch and ...
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Are you ready? Am I ready to build your furniture for you? Yes! What a friend. What’s funny is you have no idea what you’ve got yourself into. [BrainCraft intro] Wait so you’re telling me people like doing this? There are psychological reasons why people like their furniture more when they’ve built it from a flat pack. So it isn’t that they like building it, it’s that after they’ve built it, they love it. Yes. Okay, so there’s this bias called the IKEA Effect – where people place a higher value on items they build themselves compared to items they did not construct. And since I’d recently ordered new furniture, I thought I’d put this IKEA Effect into practice. Would I really like the table I did build more than a similar one that I didn’t? Also, I kinda wanted some help...
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Are you ready? Am I ready to build your furniture for you? Yes! What a friend. What’s funny is you have no idea what you’ve got yourself into. [BrainCraft intro] Wait so you’re telling me people like doing this? There are psychological reasons why people like their furniture more when they’ve built it from a flat pack. So it isn’t that they like building it, it’s that after they’ve built it, they love it. Yes. Okay, so there’s this bias called the IKEA Effect – where people place a higher value on items they build themselves compared to items they did not construct. And since I’d recently ordered new furniture, I thought I’d put this IKEA Effect into practice. Would I really like the table I did build more than a similar one that I didn’t? Also, I kinda wanted some help...
