The Illusion of Truth
If you repeat something enough times, it comes to feel good and true. Support Veritasium on Patreon: http://bit.ly/VePatreon Science with Hot Wheels! My vids for kids: http://bit.ly/VeHotWheels...
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Research has shown that, if you're repeatedly exposed to the phrase:"The body temperature of a chicken."That's right. "The body temperature of a chicken."Even if no useful information is given about the body temperature of a chicken, you are more likelyto judge as true this statement: "the body temperature of a chicken is 34 degrees Celsius."It's not, by the way, it's actually closer to 41.But this finding highlights an important aspect of our psychology that plays a huge role in how we see the worldThe things we're exposed to repeatedly feel more true.Now, the way this seems to work is through a mechanism called cognitive ease.Cognitive ease is a measure of how hard your b...
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Research has shown that, if you're repeatedly exposed to the phrase:"The body temperature of a chicken."That's right. "The body temperature of a chicken."Even if no useful information is given about the body temperature of a chicken, you are more likelyto judge as true this statement: "the body temperature of a chicken is 34 degrees Celsius."It's not, by the way, it's actually closer to 41.But this finding highlights an important aspect of our psychology that plays a huge role in how we see the worldThe things we're exposed to repeatedly feel more true.Now, the way this seems to work is through a mechanism called cognitive ease.Cognitive ease is a measure of how hard your b...
