The Psychology of Listicles
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Whether you love it or hate it, the listicle – a blend of list and article – has quickly become a very popular content format. 22 brain facts, 29 Things Australians Say (That Americans Don't), 17 things humanity ruined in 2015. Pets? Really?! Listicles are everywhere. So, why are they so popular? There are some ideas, based in science, that explain why. Listicles are readable and easy to digest, they’re kind of like the graphic novel of the internet. And they play a role in curating information. Researchers estimated that in 2008, people consumed 60% more information than they did in 1960. Back then, the average American spent 7.4 hours a day, outside of work, watching, reading and listening to things; on the phone and having conversations with other...
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Whether you love it or hate it, the listicle – a blend of list and article – has quickly become a very popular content format. 22 brain facts, 29 Things Australians Say (That Americans Don't), 17 things humanity ruined in 2015. Pets? Really?! Listicles are everywhere. So, why are they so popular? There are some ideas, based in science, that explain why. Listicles are readable and easy to digest, they’re kind of like the graphic novel of the internet. And they play a role in curating information. Researchers estimated that in 2008, people consumed 60% more information than they did in 1960. Back then, the average American spent 7.4 hours a day, outside of work, watching, reading and listening to things; on the phone and having conversations with other...
