Three Myths of Behavior Change - What You Think You Know That You Don't: Jeni Cross at TEDxCSU

Jeni Cross is a sociology professor at Colorado State University. She has spoken about community development and sustainability to audiences across the country, from business leaders and government...

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Reviewer: Reiko BoveeI want to challenge you all about what you think you know.Many of you are herebecause you're really interested in making change.You're thinking about making changein lots of places and lots of ways.But what you don't know isthat your greatest adversary is not that change is hard to make;your greatest adversary is common sense.(Laughter)I know that's kind of a shocker.You think that you're a human being, and you know the way the world works,but I'm here to burst that bubble.Let's look at a couple of efforts to make change.One of the things people have been working on for decadesis trying to reduce littering,trying to get us to put our trash and our waste in appropriate places.So we here ...