Timothy Prestero: Design for people, not awards
Timothy Prestero thought he'd designed the perfect incubator for newborns in the developing world -- but his team learned a hard lesson when it failed to go into production. A manifesto on...
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Translator: Timothy Covell Reviewer: Morton Bast I've got a great idea that's going to change the world. It's fantastic, it's going to blow your mind. It's my beautiful baby. Here's the thing: everybody loves a beautiful baby. I mean, I was a beautiful baby. Here's me and my dad a couple days after I was born. So in the world of product design, the beautiful baby's like the concept car. It's the knockout. You see it and you go, "Oh, my God. I'd buy that in a second!" So why is it that this year's new cars look pretty much exactly like last year's new cars? (Laughter) What went wrong between the design studio and the factory? Today, I don't want to talk about beautiful babies, I want to talk ...
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Translator: Timothy Covell Reviewer: Morton Bast I've got a great idea that's going to change the world. It's fantastic, it's going to blow your mind. It's my beautiful baby. Here's the thing: everybody loves a beautiful baby. I mean, I was a beautiful baby. Here's me and my dad a couple days after I was born. So in the world of product design, the beautiful baby's like the concept car. It's the knockout. You see it and you go, "Oh, my God. I'd buy that in a second!" So why is it that this year's new cars look pretty much exactly like last year's new cars? (Laughter) What went wrong between the design studio and the factory? Today, I don't want to talk about beautiful babies, I want to talk ...
