Understood PSA: The Two Sides of Homework Struggles
Parents and kids can experience signs of learning and attention issues in very different ways. Understood's new “Two Sides” PSA campaign, developed in partnership with the Ad Council,...
========== Dad and Son:
We just finished dinner and it was time for homework. He hates [I hate] homework. Son: It makes no sense. Dad: I don't know how he
finds anything in his backpack. Son: I can't find my backpack. Dad and Son: Finally, we found
his [my] assignment. Dad: He rushed through it. I wonder if he even learned anything. Son: I wasn't going to get it right so I just wanted to get back to playing my video game. At least I'm good at that. Dad: I couldn't even read his handwriting. Son: Holding the pencil makes my hand hurt. Dad: I know he's bright. Son: Why is it so hard for me? Dad: He's just got to try a little harder. Son: I'm trying as hard as I can. Narrator: When you can see learning and attention issues from their...