Want to Make Better Decisions? Know the Difference between Engineering and Design Thinking
There comes a point when you can no longer rely on the Magic 8 ball to provide the best path for major life decisions. Stanford University lecturer Dave Evans has a better idea. Dave Evan's...
========== There are lots of ways to think. And what you want is you want a toolkit of
ways to think and you want ways to think to be aligned with the problems you're thinking
about. So we talk about sort of four examples of
ways of thinking. There's engineering thinking, which is very
prevalent in modern society because we're a technical society and engineers solve pain
problems to which there are clear repeatable solutions. Once I figure out how to build the Brooklyn
Bridge I can build it again and again; it will work every time. That's a hard problem but it's a tame problem. It's well behaved. It will act tomorrow just like it acted today. Business problems you use optimization thinking. There's no right answer to your branding,
no ri...