Watch a Cryptocurrency ICO Launch From a New York Loft

Airswap, a peer-to-peer cryptocurrency exchange, has been building a global community around the idea of eliminating the middlemen in banking. Bloomberg was given exclusive access to Airswap's...

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When you think about the creation of money,you think about places like this.Or This…But what if money was created here… in a Brooklyn loft, by a group of young entrepreneursand data nerds.The company is called AirSwap.The founders all met at either Burning Man or business school, and they envision a peer-to-peercryptocurrency exchange.Today, they are launching their ICO or Initial Coin Offering.An ICO is sort of like an IPO, but instead of buying shares, investors buy tokens.This process is entirely crypto, so you cannot use, for example, a fiat currency like a dollarto purchase our tokens.So we're selling our tokens for ether, which is effectively a digital currency.Most people buy tokens in the hopes that they will increase in value, much like shares of...