What can we learn from shortcuts? | Tom Hulme
How do you build a product people really want? Allow consumers to be a part of the process. "Empathy for what your customers want is probably the biggest leading indicator of business success,"...
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When we're designing new products, services or businesses, the only time you'll know if they're any good, if the designs are good, is to see how they're used in the real world, in context. I'm reminded of that every time I walk past Highbury Fields in north London. It's absolutely beautiful. There's a big open green space. There's Georgian buildings around the side. But then there's this mud trap that cuts across the middle. People clearly don't want to walk all the way around the edge. Instead, they want to take the shortcut, and that shortcut is self-reinforcing. Now, this shortcut is called a desire path, and it's often the path of least resistance. I find them fascinating, because they're often ...
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When we're designing new products, services or businesses, the only time you'll know if they're any good, if the designs are good, is to see how they're used in the real world, in context. I'm reminded of that every time I walk past Highbury Fields in north London. It's absolutely beautiful. There's a big open green space. There's Georgian buildings around the side. But then there's this mud trap that cuts across the middle. People clearly don't want to walk all the way around the edge. Instead, they want to take the shortcut, and that shortcut is self-reinforcing. Now, this shortcut is called a desire path, and it's often the path of least resistance. I find them fascinating, because they're often ...
