Why Candy Crush Is So Addictive
If you have a mobile device, you've probably played the addicting game Candy Crush Saga. It seems like you can spend hours on it, and never get bored.
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If Candy Crush and other games feel like insidious mind control devices, it's only because they are. Anthony Carboni here for DNews and Candy Crush is the current champ for most addictive to the human population- it's got 93 million daily players and is installed on half a billion people's phones. You probably either play it and love it, or played it, hated it, and still played it longer than you meant to. What makes it so addictive? Let's talk about the Skinner Box. The Skinner Box is an experiment where some sort of animal in a small cage presses a lever and gets a treat. Or an electric shock. Researchers can change how often a lever press results in a treat to do all kinds of things to the animal- you could make it totally uninterested in the lever, or you could make it so the ani...
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If Candy Crush and other games feel like insidious mind control devices, it's only because they are. Anthony Carboni here for DNews and Candy Crush is the current champ for most addictive to the human population- it's got 93 million daily players and is installed on half a billion people's phones. You probably either play it and love it, or played it, hated it, and still played it longer than you meant to. What makes it so addictive? Let's talk about the Skinner Box. The Skinner Box is an experiment where some sort of animal in a small cage presses a lever and gets a treat. Or an electric shock. Researchers can change how often a lever press results in a treat to do all kinds of things to the animal- you could make it totally uninterested in the lever, or you could make it so the ani...
