Why do people join cults? - Janja Lalich

View full lesson: http://ed.ted.com/lessons/why-do-people-join-cults-janja-lalich Today, there are thousands of cults around the world. Broadly speaking, a cult is a group or movement with...

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When Reverend Jim Jones founded the Peoples Temple in 1955,few could have imagined its horrifying end.This progressive religious movement rose in popularity and gained supportfrom some of San Francisco's most prominent politicians.But in 1977, amidst revelations of brainwashing and abuse,Jones moved with several hundred followersto establish the commune of Jonestown in Guyana.Billed as a utopian paradise, the colony was more like a prison camp,and when a congressional delegation arrived to investigate its conditions,Jones executed his final plan.On November 18, 1978, 909 men, women, and children diedafter being forced to drink poisoned Flavor Aid.That grizzly image has since been immortalized as shorthand slangfor single-minded cult-like thinking,"Th...
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