Why Do We Love Sugar?
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As much as we hate to admit it, we all know that too much sugar is bad for our health – yet we still consume a lot of it. So... why do we love sugar? Back in the 1970s, researchers gave a group of one hundred babies three harmless solutions with different tastes; sweet, sour and bitter. After the sweet solution, the babies showed positive facial expressions – they smiled and licked their lips. But after the sour and bitter tastes they pursed their lips, wrinkled their noses and stuck out their tongues. Studies like this show newborns and infants have an innate preference for sweet tastes. We seek out energy-dense foods like sugar; because the sweet taste signals there’s lots of calories we can use to survive. On the flip side, sour and bitter tastes s...
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As much as we hate to admit it, we all know that too much sugar is bad for our health – yet we still consume a lot of it. So... why do we love sugar? Back in the 1970s, researchers gave a group of one hundred babies three harmless solutions with different tastes; sweet, sour and bitter. After the sweet solution, the babies showed positive facial expressions – they smiled and licked their lips. But after the sour and bitter tastes they pursed their lips, wrinkled their noses and stuck out their tongues. Studies like this show newborns and infants have an innate preference for sweet tastes. We seek out energy-dense foods like sugar; because the sweet taste signals there’s lots of calories we can use to survive. On the flip side, sour and bitter tastes s...
