Zappos' Hsieh: Building a Formidable Brand

Related Story: http://www.gsb.stanford.edu/news/headlines/Zappos_10_15.html Zappos CEO Tony Hsieh offers a compelling account of his transformation from callow Harvard student entrepreneur...

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Before getting started, how many of you have heard ofZappos prior to this, and how many of you have shopped with us before?Wow, very cool.So normally when I do this survey to a random group ofpeople the ratio is actually about two to one, women to men.And a lot of women I've asked or, or men that I've ask saythey, they haven't personally shopped from us,but their wife or significant other has.And a lot of times it's the significant other buying for the guy.And I was actually giving a tour in Las Vegas little whi, afew years ago to an executive from one of the major record labels.And I'll let, we actually were based out of Las Vegas.So next time any of you are in Las Vegas, we definitely recommend coming for tours.It's actua...
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